K-Lifestyle

K-pop stars continue to shine on the global stage with prestigious fashion and jewelry collaborations. On May 8 KST, Stray Kids' I.N was revealed as the global brand ambassador for...

K-pop Stars Grace the Met Gala 2025! On May 6 KST, the highly anticipated Met Gala took place at the Metropolitan Museum of Art in New York City. Embracing the...

S.Coups is the new face of BOSS! On April 22, German fashion house BOSS officially announced that SEVENTEEN’s S.Coups has been appointed as its new global ambassador.   View this...

SEVENTEEN’s THE8 has officially been introduced as the newest global brand ambassador for luxury fashion house Louis Vuitton. On April 19, Louis Vuitton unveiled a visually stunning campaign video for...

NMIXX is now the official face of GUESS in Asia! On March 14, GUESS officially announced that K-pop group NMIXX has been chosen as the brand’s new ambassador for the...

On March 13 KST, NCT’s Mark was named a ‘Friend of the Maison’ for the French luxury jewelry and watch brand Boucheron. The announcement was made through the brand’s official...

ATEEZ’s Seonghwa has officially made his runway debut! On March 7 KST, ATEEZ’s Seonghwa walked the runway for French luxury fashion brand Isabel Marant’s Fall-Winter 2025 collection at Paris Fashion...

K-Pop boy group RIIZE has taken a stylish step in their career as they are now the new ambassador for Crocs Japan.   View this post on Instagram   A...

NCT’s Johnny is officially the brand ambassador for the luxury fashion brand Acne Studios. On February 26, Stockholm-based luxury brand Acne Studios announced NCT member Johnny Suh as their new...

BTS' j-hope captivates fans once again with his mesmerizing visuals in the March 2025 issue of W Korea. Dressed in Louis Vuitton’s latest collection, j-hope embodies elegance, trendsetting fashion, and...