K-Lifestyle

NMIXX is now the official face of GUESS in Asia! On March 14, GUESS officially announced that K-pop group NMIXX has been chosen as the brand’s new ambassador for the...

On March 13 KST, NCT’s Mark was named a ‘Friend of the Maison’ for the French luxury jewelry and watch brand Boucheron. The announcement was made through the brand’s official...

ATEEZ’s Seonghwa has officially made his runway debut! On March 7 KST, ATEEZ’s Seonghwa walked the runway for French luxury fashion brand Isabel Marant’s Fall-Winter 2025 collection at Paris Fashion...

K-Pop boy group RIIZE has taken a stylish step in their career as they are now the new ambassador for Crocs Japan.   View this post on Instagram   A...

NCT’s Johnny is officially the brand ambassador for the luxury fashion brand Acne Studios. On February 26, Stockholm-based luxury brand Acne Studios announced NCT member Johnny Suh as their new...

BTS' j-hope captivates fans once again with his mesmerizing visuals in the March 2025 issue of W Korea. Dressed in Louis Vuitton’s latest collection, j-hope embodies elegance, trendsetting fashion, and...

ITZY’s Yeji has been announced as the brand ambassador for Roger Vivier! On February 20, the French luxury brand Roger Vivier revealed through their official social media channels that ITZY's...

W Korea’s Spring cover reveals nine distinctive covers featuring Gong Yoo, j-hope, and Lisa! On February 14, W Korea unveiled the cover for its Spring 2025 issue, featuring three stunning...

Seoul Fashion Week 2025 wrapped up in style, marking 25 years of K-fashion’s global impact. Held at Dongdaemun Design Plaza (DDP) from February 5 to 9, the event brought together...

안녕하세요 (an-nyeong ha-se-yo), everyone! Cupid’s calendar has just made its way to February and the season of love has begun, but hold up—we are here to remind you that love...