K-Lifestyle

BLACKPINK’s ROSÉ is set to make her GRAMMY debut! On January 30 KST, the GRAMMYs announced that ROSÉ will be performing at the upcoming 2026 GRAMMY Awards ceremony. This marks...

Winter in Korea is a magical time, with snowflakes gently falling on the bustling streets of Seoul and the picturesque mountains of Gangwon-do. But, as the temperatures drop, the fashion...

Winters in Korea are no joke—they’re extremely cold, windy, and dry. But the good news? Korea has its own winter culture, habits, and essentials that make everything warmer and easier....

As November arrives, the air grows crisp and chilly, making you reach for cozy sweaters, warm drinks, or a 핫팩 (hat-paek/hot pack) tucked in your pocket. The streets are lined...

Luxury fashion house Fendi has teamed up with its brand ambassador Stray Kids' Bang Chan for an exclusive music project titled ‘Roman Empire’. On November 3 KST, the new single ‘Roman Empire’...

On October 16 KST, aespa’s NINGNING was officially announced as the new brand ambassador for fashion label Matin Kim. The announcement was made through an official Instagram post featuring NINGNING...

ATEEZ’S San becomes Dolce&Gabbana’s latest global ambassador! On October 15 KST, ATEEZ’s San has been announced as the newest global ambassador for the Italian luxury fashion brand Dolce&Gabbana. The news...

IVE’s Jang Wonyoung has officially been named as the newest ambassador for Italian luxury jewelry brand BVLGARI. On August 27, BVLGARI announced the appointment along with the release of campaign...

Global sensation WONYOUNG of K-pop girl group IVE has been announced as the new ambassador for self-nail brand DASHING DIVA, stunning fans with her latest campaign visuals and promotional video...

K-pop stars continue to shine on the global stage with prestigious fashion and jewelry collaborations. On May 8 KST, Stray Kids' I.N was revealed as the global brand ambassador for...