K-Beauty

IVE’s Liz has officially stepped into the beauty spotlight! On February 26, TONYMOLY announced Liz as the brand’s new global ambassador through an Instagram post. The appointment coincides with the...

Mac Cosmetics welcomes the new face of its brand! On December 14 KST, MAC Cosmetics announced MEOVV’s ELLA as its new global brand ambassador through their official social media channel....

As Korea’s forests ignite in shades of crimson and gold, October whispers an invitation to slow down, breathe deeply, and rediscover peace. This is the month when temple bells seem...

Ever wondered how your favorite Korean celebrities have that glowing, radiant, glass skin? Skincare is an essential part of daily life for K-stars and usually consists of a few key...

If your loved one is obsessed with K-pop and K-dramas, White Day is the perfect opportunity to surprise them with some amazing K-beauty products. Here are some curated gift ideas...

MEOVV shines as the new face of L’Oréal Paris! On February 28, French beauty brand L’Oréal Paris announced that rising K-pop group MEOVV has been named its newest brand ambassador....

Idol and actress Lim YoonA is the new face of Sulwhasoo! On February 28, Korean luxury beauty brand Sulwhasoo revealed that Girls' Generation's YoonA has been named its new Global...

aespa's Ningning is the new face of Maybelline New York! On February 25, American beauty brand Maybelline New York announced that aespa’s Ningning has been chosen as its newest Asia...

Stray Kids’ Hyunjin shines as a cover star on Marie Claire Korea's March issue! On February 13, Marie Claire Korea shared stills of Stray Kids’ Hyunjin as the cover star...

Korea Tourism Organization (KTO) has launched KXperience, an online event for Korean Culture lovers and in India. The most exciting thing about KXperience is 'The K-Challenge.' This is a social...