BTS’ Jin unveils teaser and poster for ‘Don’t Say You Love Me’ featuring Shin Se-kyung.
On May 13 at midnight KST, BTS’ Jin revealed the official poster for the music video of ‘Don’t Say You Love Me,’ the title track from his upcoming second mini album, ‘ECHO,’ via BTS’ official social media channels. The poster offers a glimpse into the emotional intensity of a love story on the verge of a breakup.
진 (Jin) Main Track
‘Don’t Say You Love Me’ Poster I#진 #Jin #Jin_Echo#Dont_Say_You_Love_Me pic.twitter.com/bq7L01UYVT— BIGHIT MUSIC (@BIGHIT_MUSIC) May 12, 2025
진 (Jin) Main Track
‘Don’t Say You Love Me’ Poster II#진 #Jin #Jin_Echo#Dont_Say_You_Love_Me pic.twitter.com/Pz9mArPrYw— BIGHIT MUSIC (@BIGHIT_MUSIC) May 12, 2025
An official MV teaser of the track was also released later on YouTube, offering fans their first look at the visual and emotional tone of the music video just ahead of the album release.
The music video stars Jin alongside actress Shin Se-kyung, marking a dramatic visual narrative between two characters caught in heartbreak. The posters released in three versions feature contrasting visuals, from soft-colored couple scenes to stark black-and-white silhouettes. Notably, phrases like “Mixed gazes and tangled hearts” and “Our touching story” hint at the romantic tension and emotional turmoil within the MV.
According to BIGHIT MUSIC, the video was created in a dramatized format, emphasizing Jin’s delicate emotional acting and his chemistry with Shin Se-kyung. The track itself is a minimalist pop ballad that captures the loneliness of love’s farewell, with Jin’s calm voice conveying bittersweet sincerity.
The album consists of seven tracks, including the title track, ‘Nothing Without Your Love,’ ‘Loser (feat. YENA),’ ‘Rope It,’ ‘Background,’ ‘To Today’s Myself,’ and ‘A Journey with the Clouds.’ It is a reflective project that explores life’s fleeting emotions, resonating like echoes through time.
Meanwhile, Jin’s second mini album ‘ECHO’ is set to drop on May 16 at 1 PM KST (9:30 AM IST).
Check out the MV teaser of ‘Don’t Say You Love Me’ here:
Written by: Prachi
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