TIRTIR has officially named BTS’ V as its first-ever global ambassador!
On November 4 KST, leading K-Beauty brand TIRTIR revealed BTS’ V as its first-ever global ambassador. The announcement was made via its official social media channels accompanied by a short video clip of V saying ‘TIRTIR’ and the caption “The new era of TIRTIR has just begun with him. The first global ambassador of TIRTIR.”
The campaign celebrates TIRTIR’s core message of “Be You. Be Confident.” perfectly aligning with V’s individuality and influence as a global cultural icon. Known for his dapper fashion sense and versatile charm, V embodies TIRTIR’s vision of confidence through diversity and self-expression.
새로워진 티르티르 그리고
티르티르의 첫 글로벌 앰버서더 @thvThe new era of TIRTIR has just begun with him.
The first global ambassador of TIRTIR @thv #TIRTIR #티르티르#TIRTIRNEWAMBASSADOR #REVEALSOON#TIRTIRGLOBAL #뷔 #V pic.twitter.com/4h9PZdfTp6— 티르티르 (@tirtir_official) November 3, 2025
A TIRTIR representative shared, “V’s expressiveness and sensibility align closely with TIRTIR’s direction of individuality and diversity. We expect that his influence will allow the brand to connect more deeply with consumers around the world.”
Earlier on October 28, TIRTIR released a teaser featuring a mysterious figure holding the brand’s signature red cushion. The post quickly went viral as fans identified V through his signature lip mole, sparking excitement worldwide and marking the start of TIRTIR’s new global campaign.
As anticipation builds for BTS’ full-group comeback and world tour in 2026, V continues to strengthen his status as a global beauty and fashion trendsetter.
Written by: Shrutha Keerthi
Connect with us on Instagram Twitter YouTube for more content, interviews, & news.
