BTS collaborates with MU:DS, the merchandise brand of the National Museum Foundation of Korea, for a special ‘ARIRANG’ merchandise!
On March 10, HYBE MERCH revealed the official merchandise collection for BTS’ upcoming 5th full album, ‘ARIRANG,’ via its official social media channels.
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The merch designs draw inspiration from the intricate carvings of the national treasure ‘Sacred Bell of Great King Seongdeok’, preserved at the Gyeongju National Museum, highlighting the beauty and heritage of traditional Korean culture.
Reinterpreting these historic motifs with a modern aesthetic, the collaboration introduces five key items: a shoulder bag, card holder, hair clip, hair pin, and layered skirt, along with other items, blending contemporary fashion with traditional Korean artistry.
The special merchandise collection will officially go on sale on March 20 at 1 PM KST (9:30 AM IST), with online sales opening on Weverse Shop (@weverseshop) at 2 PM KST (10:30 AM IST).
The items will also be available at the gift shop of the National Museum of Korea, HYBE Yongsan, and the Shinsegae Department Store main branch (SHINSEGAE THE MAIN: THE HERITAGE) in Jung District.
In addition, a special ‘ARIRANG’ pop-up store will run from March 20 to April 12 at Shinsegae Department Store Main Branch The Heritage and HYBE Yongsan, where fans can experience the official merchandise and collaboration items in person.
Written by: Shrutha Keerthi E
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