On June 17, Samsung Electronics announced South Korean rapper and BTS leader, RM’s appointment as the new global ambassador for Samsung Art TV. This marks one of RM’s first major public activities following his return from mandatory military service in South Korea. As Samsung Art TV ambassador, he will provide exclusive commentary on selected works which will be directly accessible on the Samsung Art Store, a subscription service featuring over 3,500 high-resolution artworks in 4K from top galleries worldwide. This will offer art lovers and fans a rare insight into his artistic style.
As part of his new role, RM will appear at Art Basel, the world’s largest art fair held at Messe Basel in Switzerland, from June 19 to 22. He is scheduled to host a special talk session on June 18, sharing his thoughts on “contemporary art, collecting and the cultural significance of visual storytelling.” His participation, along with behind-the-scenes content, will be featured on the Samsung Electronics Newsroom.
Journey to @artbasel in Basel begins! ✈
Samsung Art TV and our artists are set to elevate your art viewing experience. Stay tuned! 💓📅 June 16th to 22nd, 2025
✔ VIP Opening: 6/16 ~ 6/18
✔ Public Opening: 6/19 ~ 6/22
📍 MesseBasel#SamsungArtTV #ANewVisionofArt #TheFrame… pic.twitter.com/tnvxPTFmxI— Samsung TV (@SamsungTV) June 9, 2025
“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”
“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. He further stated, “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”
Widely known for his refined taste in art, RM has garnered attention for his frequent visits to renowned museums and his impressive private collection of contemporary works. Now, as the Samsung Art TV ambassador, he is set to share his unique perspective and deep passion for visual art with Samsung TV audiences worldwide.
Written by: Prachi
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