BTS’ Jungkook is Hublot’s new face!
On February 12, Swiss luxury watch brand Hublot introduced Jungkook as its Global Brand Ambassador. The announcement marks a powerful collaboration between one of the world’s most influential pop stars and a brand renowned for its bold technical innovation.
We are thrilled to welcome Jung Kook to the Hublot family as our new Global Brand Ambassador.
A shared vision of creativity, precision, and originality. Where music and high watchmaking converge. #Hublot pic.twitter.com/xtBzGaa4bg— Hublot (@Hublot) February 12, 2026
Jungkook expressed his gratitude, stating, “At the moment I performed ‘Dreamers’ at the 2022 FIFA World Cup, I felt that time and music were connected together with Hublot, the tournament’s official timekeeper. This collaboration with Hublot feels like that moment has come full circle. I have always been inspired by the brand’s confidence, craftsmanship, and its attitude of forging its own path. Hublot’s concept of ‘fusion’ resonates with the way I create music — blending emotions, influences, and sounds to produce music that embodies who I am.”
With every moment comes purpose. Not defined by time, but by mastering it. Jung Kook embodies the spirit of flowing with precision, finding strength in rhythm, and elegance in control. Watch the journey unfold with Hublot. #Hublot pic.twitter.com/Adxml3BlMw
— Hublot (@Hublot) February 12, 2026
Julien Tornare, CEO of Hublot, praised Jungkook, sharing, “His precision, his passion, and his willingness to push boundaries reflect the very spirit of Hublot. Just as we continuously rethink, refine, and reengineer our creations—from the fusion of materials to the mastery of our in-house movements—Jung Kook carries the spirit of evolution, always transforming, always original.”
In the featured images, Jungkook wears the latest Big Bang Original Unicorn, unveiled in January. As excitement builds, fans worldwide are eager to see him in exclusive campaigns and high-profile appearances showcasing his charisma and refined style.
Written by: Aanchal Pathak
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