BLACKPINK’s LISA has officially signed a long-term partnership with Nike!
On January 21, Nike announced their global partnership with LISA. This collaboration marks a significant moment for LISA as she continues to expand her presence as a global fashion icon and performer. The partnership was revealed with LISA appearing in Nike’s classic silhouettes ‘Air Max 95’, signaling the beginning of the collaboration.
Nike welcomed LISA with the statement: “Not many get on a first-name basis with the world. Welcome to Nike, LISA.”
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In an interview, LISA reflected on her personal connection to Nike, sharing that her most cherished product is the ‘Nike Dung Highs’ which she bought by saving up her allowance during her trainee period. She further expressed her vision for the collaboration, stating, “I want to encourage women everywhere to embrace who they are through what they wear.”
Through this partnership, fans can expect to see LISA featured in upcoming Nike campaigns and events, blending sports, fashion, and global pop culture.
Written by: Aanchal Pathak
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