ASTRO’s Cha Eun Woo is set to launch his first-ever VR concert experience, titled ‘CHA EUN-WOO VR CONCERT: MEMORIES’.
Unveiled via a teaser poster and video, this one-of-a-kind experience features a fantasy romance narrative in which viewers become the protagonist, with Cha Eun Woo as the romantic lead.
[#차은우]
<CHA EUN-WOO VR CONCERT : MEMORIES> 개봉 안내▶️ https://t.co/eqi7zctPp2#CHAEUNWOO #아스트로 #ASTRO#메모리즈 #MEMORIES#CHAEUNWOOVRCONCERT pic.twitter.com/8MLu35MwzU
— CHA EUN-WOO OFFICIAL (@CHAEUNWOO_offcl) May 21, 2025
The VR concert merges live performance with cinematic storytelling and immersive technology, allowing fans to step into an interactive world alongside Cha Eun Woo. Viewers can make narrative decisions in real-time, influencing everything from the setting and mood to pivotal story moments. As a result, each screening turns into a personalized journey, with different outcomes depending on audience choices.
‘CHA EUN-WOO VR CONCERT: MEMORIES’ will premiere on June 18 at CGV Yongsan and CGV Yeonnam in Korea. Following that, it will roll out globally in 20 other countries, including the United States, Japan, Taiwan, China, Vietnam, Mexico, Singapore, Hong Kong, and others.
Fans can begin booking their seats when the first round of ticket sales opens on May 30 via the CGV website.
Written by: Shrutha Keerthi E
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