On March 9, THEBLACKLABEL released a special track, ‘I DON’T BARGAIN,’ as part of a collaboration between ALLDAY PROJECT and PUBG: BATTLEGROUNDS to celebrate the game’s 9th anniversary.
The song embodies the core values of PUBG: survival, the underdog spirit, and an uncompromising attitude toward competition. Lines such as “I don’t bargain” and “I don’t partake with them fakes” highlight a player’s determination to never compromise, while also paying tribute to fans who have been part of the PUBG battlefield over the past nine years.
The collaboration goes beyond a typical partnership. Vince, a singer-producer under THEBLACKLABEL, along with ALLDAY PROJECT members, contributed directly to the lyrics, ensuring the song authentically reflects the shared philosophy of gaming and music.
The music video opens with the line “I don’t bargain”, showcasing each member against the PUBG battlefield backdrop. Intense combat sequences are intercut with the group’s dynamic performances, emphasizing the fusion of the game’s universe with the artists’ musical identity.
Watch MV here:
‘I DON’T BARGAIN’ marks a milestone for both ALLDAY PROJECT and PUBG: BATTLEGROUNDS, celebrating nine years of fans, competition, and creative synergy.
ALLDAY PROJECT — comprised of ANNIE, TARZZAN, BAILEY, WOOCHAN, and YOUNGSEO — unites five artists, each with a distinct origin story. From dance prodigy to rap phenom to fashion trailblazer, they were among the most talked-about pre-debut talents of their generation, and now stand at the forefront of a new era. Together, they push the boundaries of creative expression, challenge convention, and deliver something entirely new and unprecedented. With sophisticated music, daring visuals, and powerful performances – much of which they write and choreograph themselves – ALLDAY PROJECT transcends labels and defies expectations. They don’t fit into a box – because no title can define what’s never been experienced before.
Photo Credits: THEBLACKLABEL
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