SEVENTEEN’s JEONGHAN has been announced as the new global ambassador for Mardi Mercredi and SW19!
On October 1, Mardi Mercredi’s official Instagram page shared the announcement with the caption, “The first story everyone has been waiting for. SEVENTEEN’s JEONGHAN is joining as a new global ambassador for Mardi Mercredi. The free-spirited and witty sensibility of Mardi Mercredi meets JEONGHAN’s unique charm, and a new chapter begins now.”
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To celebrate the collaboration, SEVENTEEN JEONGHAN’S PRIVATE ATELIER, a special pop-up store, will open at the Mardi Mercredi Dosan flagship store on October 8. The new unisex collection will also launch at the Seongsu branch on October 8, while the official online release is scheduled for October 12. Visitors to the Dosan pop-up can make reservations through Naver Place, with pre-booking opening on October 1 at 9 AM KST.
Coinciding with this announcement, niche fragrance brand SW19 also announced JEONGHAN as its new global brand ambassador on the same day.
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JEONGHAN’s first SW19 campaign will center on Midnight, one of the brand’s signature fragrances, with a cinematic concept inspired by his nickname ‘Angel (1004).’ The campaign explores the meeting point between two different worlds through a mysterious visual direction, with teasers, pictorials and videos set to be released through SW19’s official social media channels.
With JEONGHAN now representing both a fashion brand and a fragrance brand on the global stage, these new partnerships further highlight his expanding presence across fashion, beauty and lifestyle.
Written by: Shrutha Keerthi E
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