ONE OR EIGHT drops the MV for their latest single!
On September 26, Japanese boy group ONE OR EIGHT dropped the official music video for their latest single, ‘BET YOUR LIFE’. Released on September 19 across streaming platforms, the single is the second track in their ongoing ‘Anthem of Challenge’ series, following ‘Young & Reckless’. To build anticipation, the group had earlier unveiled a dance practice video, raising excitement among fans ahead of the MV release.
The music video strips away distractions, placing the eight members in a monochrome world where precision and purpose take center stage. Captured through the lens of a fluid robotic arm, the visuals highlight ONE OR EIGHT’s raw performance power and intensity with no gimmicks, just pure choreography and presence. Directed by OSRIN of PERIMETRON, who previously collaborated with the group on ‘365’ and ‘Young & Reckless’, the MV conveys a powerful message: being yourself is the strongest thing you can do.
In addition to the release, ONE OR EIGHT has announced a special broadcast of their ‘ONE OR EIGHT FAN MEETING SHŪKAI FINAL’ held at Zepp Haneda on August 26. The stream, scheduled for October 8, will feature a specially edited version of the fan meeting, along with an exclusive live performance available only during the broadcast.
About
ONE OR EIGHT is an eight-member Japanese boy group consisting of MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. Their name is derived from the Japanese idiom “ichi ka bachi ka” (meaning “all or nothing”), and under the tagline “BET ON YOURSELF,” they are taking bold risks with their dreams on the global stage. They were the first Japanese boy band to walk the red carpet at the MTV VMAs in 2025 and featured in Nikkei Entertainment!’s “100 New Leading Figures of 2025” and won Upcoming Dance & Vocal Group at MTV VMAJ 2025.
All of these accomplishments shine even brighter knowing that the group only debuted on August 16th, 2024, with their single ‘Don’t Tell Nobody,’ which was produced by Ryan Tedder of OneRepublic and David Stewart known for his work with BTS, and hit #1 on the Billboard Japan Heatseekers Songs chart. This was followed by the release of ‘KAWASAKI (with Big Sean)’ on December 6, 2024—a collaboration with American rapper Big Sean—which ranked No. 5 on the U.S. iTunes chart. Additional accomplishments in 2025 include the release of their single ‘DSTM’ (March 19th), which officially samples the iconic track ‘Don’t Stop The Music’ by global superstar Rihanna—a historic first along with Michael Jackson’s ‘Wanna Be Startin’ Somethin’.’ The song became the first ever by a Japanese boy group to enter the prestigious Mediabase Top 40 U.S. radio chart for the week of May 4–10, 2025.
Photo Credit: Avex Music Creative Inc.
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