Stray Kids’ Lee Know Becomes the New Face of Gucci!
On June 30, Gucci announced Stray Kids member Lee Know as its latest Global Brand Ambassador. A video was released with the announcement, featuring Lee Know in Gucci’s clothing, footwear, and accessories, highlighting the brand’s collection.
The House is happy to announce the appointment of #LeeKnow from @Stray_Kids as a new Global Brand Ambassador. Upon receiving the news, Lee Know shared his excitement for his role, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary… pic.twitter.com/jMDdTGqJ2T
— gucci (@gucci) June 30, 2025
Lee Know has previously showcased multiple Gucci looks at official events and in editorial shoots, making this move a natural extension of his relationship with the brand. He also attended the Florentine house’s Cruise 2025 fashion show in London last year, further cementing his ties with the fashion house.
Gucci expressed their delight in Lee Know joining them, sharing, “We expect Lee Know’s energy, with his artistry and individuality, to bring new inspiration to the brand.”
Lee Know also shared his excitement, stating, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
In his new role, Lee Know will participate in various events and promotional activities for the brand.
Congratulations to Lee Know for joining Gucci as a Global Brand Ambassador!
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