LE SSERAFIM is officially the new face of Baskin-Robbins Korea!
On June 27, Baskin-Robbins Korea launched their summer campaign featuring July’s Flavor of the Month, ‘Aemangbing’ (애망빙)—a refreshing blend of mango sorbet, coconut condensed milk ice cream, apple mango chunks, and chewy mini pearls, inspired by the dessert, apple mango bingsu.
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View this post on Instagram
Baskin-Robbins described LE SSERAFIM as a perfect fit for their vibrant summer identity. Speaking about the collaboration, a representative of the brand said, “LE SSERAFIM is an icon who proactively expresses their own style and leads trends, and we expect them to effectively convey the message that Baskin-Robbins wants to deliver to the MZ generation. Starting with the July Flavor of the Month, we will deliver a different kind of enjoyment to consumers together with LE SSERAFIM.”
Fans can look forward to digital ads, exclusive campaigns, and special giveaways, like comment-based raffles, running from June 27 to July 4.
Earlier, on June 24, the brand teased fans with a poster showing the backs of five members, along with emojis hinting at each one. Fans quickly guessed that the mystery models were LE SSERAFIM.
In other news, LE SSERAFIM is currently on their first world tour, ‘2025 LE SSERAFIM TOUR: EASY CRAZY HOT’, and just dropped their 4th Japanese single ‘DIFFERENT’ on June 24.
Written by: Shrutha Keerthi E
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