Rookie boy group NOWADAYS is kicking off an exciting new chapter!
On June 2 at midnight KST, NOWADAYS surprised fans by releasing a video across their official channels, revealing their official rebranding to NOWZ. The announcement was accompanied by a motion logo, marking the beginning of a new chapter for the group. This name change comes just one year and two months after their debut in April 2024.
NOW, It’s NOWZ
🔗 https://t.co/Ky0ZK9bjuB #NOWZ #나우즈 pic.twitter.com/iHzz4weoWM
— NOWZ·나우즈 (@CUBE_NOWZ) June 1, 2025
CUBE Entertainment stated that NOWZ is a name combining ‘NOW’, representing the present moment, and ‘Z’, symbolizing infinite possibilities and new beginnings rather than an end, embodies the concept of drawing infinite possibilities in the present moment. This rebranding signifies a fresh start, aiming to redefine the group’s identity and introduce new possibilities as they continue to rise as a trending group.
With the rebranding, the group aims to break norms through bold music and fresh concepts, further highlighting their unique identity.
NOWZ, a five-member group consisting of Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun, made an impressive entrance into the K-pop scene with their single album ‘NOWADAYS’, released on April 2, 2024. Showcasing strong performances and youthful charm, they quickly captured attention. Their most recent release was the digital single ‘Let’s Get It’, which dropped on November 21, 2024.
The news has sparked excitement among fans, who have enthusiastically embraced the rebranding, expressing both support and anticipation for what’s next. While Cube Entertainment has yet to announce specific plans, many are eagerly awaiting new content or a comeback that will highlight NOWZ’s refreshed image and sound.
Written by Aanchal Pathak
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