Stray Kids’ Felix stars in the latest campaign for the Samsung Galaxy S25 Edge, unveiled during the ‘Galaxy S25 Edge: Beyond Slim’ event held online on May 13.
Flaunting his charisma in a tailored suit, Felix appears in the campaign video asking, “Which one’s cooler?”, echoing the sleek elegance of Samsung’s newest ultra-slim device.
View this post on Instagram
The Galaxy S25 Edge is the slimmest in the S series at just 5.8mm thick and weighing only 163g. Felix’s refined visuals and composed energy perfectly mirror the device’s minimalist yet powerful design.
Ahead of the launch, Samsung Korea teased fans with a mysterious post captioned, “Who will be the new face of [EVENT galaxy?]”, sparking excitement. The official reveal has since drawn global attention, further proving Felix’s influence in both tech and K-pop.
This partnership marks another major global milestone for Felix as he continues to bridge K-pop, fashion, and innovation on the world stage.
Meanwhile, Stray Kids is gearing up for the release of their third Japanese mini album, titled ‘Hallow’, set to drop on June 18.
Written by: Shrutha Keerthi E
Connect with us on Instagram | X | YouTube for more content, interviews, & news.
There’s perfect alignment between Felix’s grace and Samsung’s innovation.