Stray Kids are bringing their star power to one of Korea’s most iconic snacks!
On May 12 KST, Lotte Wellfood officially announced that Stray Kids will serve as the new global ambassadors for Pepero. The K-pop group will represent the beloved chocolate snack throughout 2025, bringing their global influence and energetic image to the brand.
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In an official statement, Lotte Wellfood expressed their excitement about the collaboration, saying, “This year’s Pepero Day will be even sweeter because it will be spent together with Stray Kids.”
With the appointment of Stray Kids, the brand aims to deepen its connection with the global ‘Z+Alpha generation’, a rising demographic known for its strong engagement with K-pop and Korean culture. By tapping into Stray Kids’ global influence, Lotte Wellfood aims to elevate Pepero’s image, positioning it not only as a snack but also as a cultural emblem of connection and affection.
Since 2020, Lotte Wellfood has been actively promoting Pepero Day, which is celebrated annually on November 11, through a series of international marketing campaigns. This year’s campaign continues with the same slogan as last year, “Share love with Pepero”.
The collaboration marks a strategic partnership that blends the dynamic, trendsetting image of Stray Kids with the beloved status of Pepero, a snack often shared to celebrate friendship and affection, especially on Pepero Day. This also includes worldwide promotions, digital campaigns, and special events, all aimed at creating memorable experiences for fans around the globe.
In other news, Stray Kids is gearing up for the release of their third Japanese mini album, titled ‘Hallow’, set to drop on June 18.
Written by: Aanchal Pathak
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