NMIXX is now the official face of GUESS in Asia!
On March 14, GUESS officially announced that K-pop group NMIXX has been chosen as the brand’s new ambassador for the Asia region. The collaboration aims to attract a younger, trend-conscious audience with a new denim collection and other stylish pieces.
A representative from GUESS shared their enthusiasm about the partnership, saying, “The powerful energy and confident image of NMIXX align perfectly with the YOUNG & ADVENTUROUS spirit that GUESS embodies. Through this collaboration, we aim to present a unique denim series and various collections that are both trendy and reflective of GUESS’s distinct identity, targeting a new young audience.”
The campaign is set to launch across all regions of GUESS Asia, highlighting the vibrant and youthful energy of the group. Fans can look forward to exciting new fashion collections that reflect both the group’s bold image and the brand’s signature style.
Meanwhile, NMIXX, a six-member group consisting of Lily, Haewon, Sullyoon, Bae, Jiwoo, and Kyujin, is preparing for a comeback with their fourth EP, ‘Fe304: FORWARD.’ The EP is set to drop on March 17, at 6:00 PM KST (2:30 PM IST).
Written by Aanchal Pathak
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