Since the project was announced on social media, advertisements for ARMYPEDIA have been spotted on billboards in New York, Los Angeles, London, Paris, and Hong Kong. Each of them appear to be a puzzle piece as they bear a QR code and a date.

Once the campaign kicks off on 25th February, ARMY will have four weeks (till 24th March) to find and answer all 2,080 QR codes to open each date card.

For more on the rules and guidelines of the project, head over to ARMYPEDIA’s official website and Twitter account below!


The #ARMYLoveMyself Campaign

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BTS‘ ‘Love Myself‘ campaign in partnership with UNICEF to end violence has been huge from the get go and it’s official hashtag for the campaign is #BTSLoveMyself.

To really drive home the message, BTS have added another official hashtag to the project – #ARMYLoveMyself.

To participate in the project, one must simply post a photo or video on social media (Instagram or Twitter) that shows you love yourself or how you are learning to love yourself.  The posts should have both hashtags – #ARMYLoveMyself and #BTSLoveMyself. The participating posts may even be used as a part of the official ‘Love Myself‘ Campaign.

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💜How to participate in #ARMYLoveMyself💜 1. Take a photo or video of that shows how you love yourself in your daily lives 2. Upload it on your personal social network (Instagram, Twitter) 3. Remember to add these two hashtags on your post! #ARMYLoveMyself, #BTSLoveMyself • ※ Participating posts can be shared on or used as a part of “LOVE MYSELF” campaign's official channel (website, Instagram, Twitter). ※ Please refrain from using the copyrighted material of a third-party. • Check out more on the official website and share your stories. (@bts_love_myself profile link or • 💜#ARMYLoveMyself 참여하는 법💜 1. 자신을 가장 사랑하는 순간 혹은 일상을 사진 or 영상으로 담는다. 2. 개인 SNS(인스타그램, 트위터)에 해당 사진 or 영상을 업로드한다. 3. #ARMYLoveMyself, #BTSLoveMyself 해시태그 2개 사용 필수! • ※ 참여 콘텐츠 중 일부는 LOVE MYSELF 공식 채널(캠페인 사이트, 인스타그램, 트위터)에 공유 및 활용될 수 있습니다. ※ 타인의 게시물 혹은 저작권이 있는 콘텐츠는 캠페인 참여 카운트에서 제외됩니다. • 공식 사이트에서 자세한 내용을 확인하고, 당신만의 이야기를 들려주세요. (@bts_love_myself 프로필 링크 혹은 접속)

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Stay tuned for more on BTS!